The Black Book Sales Closing System That Consistently Outsells Traditional Closers in 2025
Without Requiring Manipulative Tactics or Sacrificing Your Authentic Approach to Building Client Relationships
How Much Longer Can You Keep Struggling to Close Before Burnout Wins?
Your teammates seem to close deals effortlessly while you're stuck making endless cold calls.
Your confidence shrinks with every failed close.
That pit in your stomach grows deeper each month.
You're working harder than ever, but your numbers aren't improving.
The top performers must know something you don't - and watching them succeed while you struggle is getting old.
Something needs to change, but what?
The Real Reason You're Not Closing
(Hint: It's Not Because You Need to Make More Cold Calls)
Here’s what I’ve discovered after 30 years in sales.
The sales reps who consistently crush their numbers don’t rely on luck or charisma. They rely on a simple, repeatable sales system.
They become brilliant at the sales basics.
And they master those basics by doing them over and over again, until it feels effortless—like second nature.
They use a simple system that works in any industry, any economy.
The real secret isn't about personality or hustle - it's about having the right system.
Successful sales reps count on a system. And I'm about to show you my proven sales system.
"From Door-to-Door Sales to Training B2B Sales Teams"
Meet your new instructor:
Ruth van Vierzen
I started my sales journey as a teenager selling Avon products door-to-door.
Yup! I started that long ago! For over 30 years, I've done every type of sales imaginable - from retail to real estate to complex B2B deals.
But my biggest breakthrough came when I became a Fractional Sales Executive for B2B companies.
I discovered a huge disconnect between what employers desperately want and what most sales reps actually do.
Working with countless struggling sales teams, I developed a systematic approach that transforms underperforming reps into consistent sales-crushers.
Now, I help sales professionals master the fundamental processes that make them indispensable to their companies.
30+ years of diverse sales experience across retail, direct sales, real estate, and complex B2B deals in multiple industries
Over 10 years coaching sales reps and helping them identify and overcome personal barriers to success
Proven track record as a Fractional Sales Executive helping B2B companies implement effective sales processes
Deep expertise in hiring and training sales talent, understanding exactly what business owners need in top performers
Expert at helping both B2B and B2C sales professionals master fundamental sales activities and mindset tools
Creator of the FailProof Sales Program for B2B business owners and founder of REVSquared B2B Sales Agency
The Intelligent Sales System That Works in Any Industry
Introducing the proven 3-part system that turns struggling sales reps into consistent performers:
Step 1:
The Mindset Reset
Eliminate the hidden mental blocks holding you back
Step 2:
The Proven System
Master the repeatable processes top performers use
Step 3:
Strategic Leverage
Know exactly which tools to use and when, to grow your sales more efficiently.
What If You Could Outsell Your Competition and Get Results - Starting This Week?
Here's What Changes When You Have the Right System:
Your pipeline fills with qualified opportunities within the first month.
You start closing deals you would have lost before.
Your confidence skyrockets as you see consistent results.
You finally hit and exceed sales projection - predictably.
Book more meetings in your first week of training with our proven prospecting blueprint
Overcome fear of rejection and develop lasting sales confidence
Master the fundamentals that work in any industry - B2B or B2C
Join an active community of ambitious sales professionals
Earn professional sales certification that makes you stand out
Get lifetime access to weekly live group coaching calls
Receive VIP early access to future courses and updates
Introducing:
Get The Complete Sales System & Coaching To Consistently & Become Your Company's Top Performer
Video Training Modules
Sales Templates & Tools
Strategic Sales Workflows
Learn the proven system that helps underperforming sales reps become top performers in any industry. Start booking meetings and closing deals while you're still in training with our learn-and-earn method.
Transform From Struggling Sales Rep to Indispensable Team Member in Just Weeks
Complete a sales skills self-assessment to identify your specific gaps and barriers to success
Master fundamental sales activities that make you indispensable to your company
Learn how to prospect effectively and build a consistently full pipeline
Develop the mindset tools needed for lasting sales confidence
Get access to my private sales mastermind community for ongoing support
Join weekly live group coaching calls for real-time feedback and role-play
Earn your professional sales certification upon course completion
Receive lifetime access to course updates and early VIP access to future training
Week-by-Week I'll Guide You Through My Intelligent Sales System So You Book More Meetings and Close More Deals
No theory, no fluff - just practical, proven strategies you can implement
immediately to start closing more deals.
Inside, you'll learn:
Module 1: Getting Ready for Sales Success
• Uncover exactly what's holding you back
• Learn to articulate your value so powerfully that prospects see you as a trusted advisor, not just another sales rep
• Discover the exact mindset shifts that turn average performers into sales leaders without changing your personality
• Build unshakeable confidence by identifying and leveraging your unique strengths as a sales professional
• Master the art of positioning yourself and your company to stand out in any competitive situation
Module 2: Your Competitive Edge Sales Meeting Formula
• Learn how to avoid wasting your time, and your prospects, in sales meetings.
• My proven approach turns conversations into contracts.
• Master the exact framework top performers use to control every meeting.
• Access the proven, unique “Visuals for Sales Velocity” method - the proven method to engage prospects for consultative selling mastery
• Apply the Post-Sales Meeting Strategy to keep moving the deal forward
Module 3: Your Competitive Edge Prospecting Blueprint
• Make prospecting fun, not something to be avoided.
• Fill your pipeline with qualified opportunities using our strategic prospecting system.
• Stop making endless cold calls and start booking meetings with prospects who want to talk.
• Learn how to quickly grow your revenue with the proven reengagement strategy
• Get the same scripts I’ve used for my clients and my own business to engage new prospects
• Learn how to use AI effectively to improve your communications, eliminate manual, repetitive tasks and make your selling more efficient
• Unlock the full potential of your CRM and transform it into your essential sales management tool
• Make the most of your selling hours with prospecting time management tips
Module 4: Your Follow-Up to Fortune Roadmap
• Understand the business risks of ineffective follow-up
• Discover how follow-up, done the right way, is one of the easiest ways to grow your sales
• The fortune is in the follow-up! Apply my step-by-step guided formula and templates to develop your own follow-up system that will dramatically grow your sales ... and eliminate your fear of rejection and worries about “bugging the prospect”
• Transform your follow-up from sporadic to systematic with our proven process for staying top-of-mind.
• Master the art of turning "maybe later" into "yes, now."
Bonus: Inbound Leads Handling
• Learn the Rapid Response Revenue Strategy
• Understand the true cost of poor inbound lead handling
• Learn how to better qualify inbound leads
• Make a lasting first impression
• Get the follow up strategy to boost your close rates on inbound leads
You Don't Just Get The Training - You Get The Complete Success System & Mentorship to See Results Faster
Bonus 1:
Weekly Live Group Coaching Calls
Get real-time feedback, role-play challenging scenarios, and workshop your specific sales situations.
Join me live every week to accelerate your progress and get unstuck fast.
Value: $1997 FREE
Bonus 2:
Private Sales Mastermind Community Access
Connect with ambitious sales professionals sharing what's working right now in the field.
Get lifetime access to our active community of sales-crushers.
Value: $997 FREE
Bonus 3:
Exclusive VIP Strategy Updates & Early Access
Be first to access all future course updates, get early bird discounts on new courses, and receive spotlight features to showcase your success.
Value: $297 FREE
60-Day Implementation Guarantee
Complete the entire course and assignments within 60 days of purchase. If you don’t feel more skilled, confident and effective in your sales role upon finishing the course, I’ll give you a full refund.
All I ask is that you prove your full effort by completing each module and submitting your completed course assignments.
Lock In Your Complete Sales Success System & Start Closing More Deals
Join today & get:
Advance Sales Training Complete System ($1,497)
Weekly Live Group Coaching Calls ($1,997)
Private Sales Mastermind Community ($997)
Exclusive VIP Strategy Updates & Early Access ($297)
Total Value: $4,788
Scroll Below for Savings!
Choose the Course That's Right for You
Advance Pro Rep
Lifetime access to course content and updates
VIP discounts on new products
Lifetime membership in Advance Sales Mastermind Community
Weekly Live Group Coaching Calls
USD 497 997
Advance Pro
Platinum Rep
Everything in Advance Pro Rep plus:
Assignment Review and Feedback
Advance Sales Certification
One-on-one coaching calls
USD 997 1497
For Company Teams
Book a call to discuss your unique sales rep training needs
Available at volume discount pricing for larger teams
Customized add-on services available
Request a quote
Don't Let Another Month of Missed Opportunity Slip Away
Depending on your industry, every day you wait is another $125 in lost commissions. Every month that passes without this system costs you $2,500 in potential earnings you can't get back.
This is for you if:
You're tired of watching other reps crush it while you struggle to close
You know you have a sales superstar inside you, but you can't seem to break through to consistent success
You're willing to put in the work if someone shows you the right system
You want to earn more and advance your career in sales
You're ready to invest in yourself instead of hoping things magically improve
This isn't for you if:
You're looking for get-rich-quick schemes that require no effort
You want manipulative sales tactics that make you feel uncomfortable
You expect results without implementing the system
You're not willing to step out of your comfort zone
You're content with mediocre performance and inconsistent income
Frequently Asked Questions
How is this different from other sales training programs?
Unlike theoretical training, this is a practical learn-and-earn system where you'll book meetings and advance deals while still in training. You get lifetime access to live coaching calls and our active community of sales professionals.
What if my company already provides sales training?
Most company training is generic group training that doesn't address individual needs. This system gives you personal attention and practical tools to stand out from your peers and become truly indispensable.
Do I need tech skills to succeed in this program?
Not at all. We'll guide you step-by-step through using essential sales tools. The focus is on simple, effective processes anyone can master.
How much time do I need to commit?
The core video training is approximately 6 hours, plus time for assignments. The assignments are based on real-world, on-the-job activities, hence, learning and earning. You can complete it at your own pace while implementing strategies in your daily sales work.
Will this work in my specific industry?
Yes. The system teaches fundamental principles that work in any industry, B2B or B2C. Whether you're selling products or services, these are the core skills employers desperately want.
What if it doesn't work for me?
You're protected by my Full-Effort, Full-Refund Guarantee. Complete the course and assignments within 60 days - if you don't see improvement, you get a full refund.
What if I'm brand new to sales?
Perfect. You'll learn the right way from the start, avoiding years of trial and error. The certification will also make you stand out to employers.
How quickly will I see results?
Many students start booking more meetings in their first week by implementing the prospecting blueprint. Full results depend on your effort and consistent application of the system.
What if my company doesn't provide leads?
The program includes a complete prospecting system so you never have to depend solely on company-provided leads. You'll learn how to build your own pipeline of qualified opportunities.
Is there ongoing support?
Yes. You get lifetime access to weekly live group coaching calls and our private mastermind community where you can get help anytime.
What if I'm struggling with confidence?
The program starts with a complete mindset reset to build lasting confidence. You'll identify and eliminate the mental blocks holding you back.
How long do I have access to the materials?
Lifetime access to all course materials, plus all future updates and early VIP access to new training modules.
Disclaimer:
The results mentioned in this training program are based on real-world sales experience and proven methodologies.
However, individual results will vary depending on many factors including your industry, experience level, and commitment to implementing the system. While we provide the tools, training, and support for success, your results are dependent on your own effort and application of the material.
Sales performance and income claims presented are not intended to serve as a guarantee of results. Any sales figures or income examples shown are for illustration purposes only.
This training program requires dedication, implementation of the taught strategies, and consistent effort to achieve optimal results.
By purchasing this program, you acknowledge that success in sales requires active participation and that no promise of specific earnings or outcomes has been made.
Your results may be better or worse. Programs, prices, and terms are subject to change without notice.
© 2024 Advance Sales Training. All Rights Reserved.
Sales training and materials are for individual use only and may not be reproduced or distributed without written permission.
For questions about this disclaimer or our training program, please contact